“The time has come to demystify skincare. We believe that can only be achieved with a no-nonsense approach driven by transparency and integrity.“

At Anna Rekers Smart SkinCare we recognize the vital importance of your skin’s natural ability to restore, regenerate and protect itself.

It is this inherent ‘skin smartness’ that lies at the core of our formulations which have been carefully crafted to support, encourage and amplify these natural processes, rather than work against them.

Taking a targeted, no-nonsense approach to skincare, we believe that remarkable results can be achieved through beautifully balanced, multitasking products that stem from smart innovation, advanced scientific research and precious, high-potency ingredients that work together with your skin’s own biology.

Jar by jar and bottle by bottle, our products embody our philosophy of Protect, Nourish and Activate while supporting a balanced and replenished skin barrier – an absolute prerequisite to healthy glowing skin.

Bringing over a decade of skincare research into our formulations and pushing boundaries where needed, we create biocompatible skincare which – stripped of hype and unnecessary fillers -help unlock your healthiest, most radiant and youthful-looking complexion.



We ensure that each of our products is packed with skin barrier-friendly, clinically proven active ingredients incorporated at optimal concentrations and brought to you in a safe delivery system.

We are fussy about what gets into our products. 

Committed to creating only high-quality, safe and effective products, we go the extra mile in selecting our ingredients. That rigorous process starts right at the source and is the reason we only work with the most trusted suppliers.

From powerful botanicals to innovative peptides to our choice of preservatives – each and every ingredient is meticulously chosen for its unique skin-enhancing properties.

We embrace natural as well as skin-identical active ingredients your skin recognizes and can work with. 

In our selection process we focus on biocompatibility and skin benefit rather than whether an active ingredient is natural or synthesized in the lab. While many of our ingredients are natural or naturally derived, we also purposefully include ‘smart’ lab-created peptides, microbiome-activated brightening actives and other innovative ingredients that safely work with your skin and whose rejuvenating, anti-inflammatory or skin-replenishing are clinically proven to deliver results.

Optimal PH levels are crucial to us so that your skin can maintain a healthy acid mantle and we make sure our ingredients have the appropriate molecular size to be absorbed.


We are commited to kind ingredients.

You will not find ingredients in our products that are known irritants or harsh on your skin.  In fact, we have left out what doesn’t need to be in there in the first place.

That means no fillers, harsh preservatives, parabens, phthalates, large amounts of drying alcohols ,  mineral oil, sulphates or genetically modified organisms.

We do not use essential oils in any of our facial products as they can be putting you at risk for irritation, especially if you have sensitive or sensitized skin or are pregnant.

Our products are either fragrance free (i.e. without any added fragrance), or formulated with fragrance oils devoid of known allergens, which means they do not contain any of the 26 potential allergens as outlined in the seventh amendment of the EU cosmetics directive, setting the safety bar very high.

Our positive impact goes beyond skin deep. We aim towards mindful skincare. 

We are committed to a minimalist, eco-conscious approach to skincare. We believe in fewer products with more benefits and less waste and space.

We have opted for mindful, recyclable packaging much of which can also be re-used: we use glass jars and bottles for most of our products, as well as recyclable carton boxes and paper.  Our airless containers consist of recyclable plastic.

Whenever possible we source our botanicals sustainably. We do not claim to be perfect, but commit ourselves to continuously improving ourselves so as to leave as light as possible a footprint on this beautiful planet.

All our products are cruelty free. 

For us it is not enough to say we do not test our finished products on animals, we also make sure that each individual ingredient is never tested on animals either. All our products are Vegan-friendly, apart from the HydraReplenish Moisture Complex which contains a milk-derived peptide.


For our customers to be able to make smart and informed decisions, it is essential we keep you in the know about what is in your product, why and what to expect. With an overwhelming influx of skincare products and confusing messages on the market, it can be challenging to sift through the noise and separate the buzz from what really matters.

We want to empower our customers by taking the guesswork out and giving them easy access to full information on our products, so they can be sure the choices they make are the best for their skin’s wellness.

We invite you to take a deep dive into our product ingredients lists, our elaborate Key Ingredients glossary as well as our overall Ingredients page.

And should you still have any queries, we are here for you. Just drop us an e-mail.

Your skin does not believe in instant fixes. Neither do we.

From us no promises of overnight miracles. We focus on real, visible results that last.

We believe that the key to radiant and healthy-looking skin lies in a long-term approach with seasonal adjustments based on your unique skin needs, as well as a commitment to the overall wellness of body and mind.

That does not mean you will not see short-term results.

It simply means that if it’s optimally flourishing skin you’re after, you’ll have to play by the rules your skin sets, which includes respecting its own biological ‘timeline’.

Healthy, glowing skin requires daily work. But it’s a commitment worth making. Investing in well-nourished, optimally balanced skin will repay you over and over again – in radiance, resilience and youthful vibrancy.